“Life’s too short to sell things you don’t believe in.” – Patrick Dixon, Chairman of Global Change.
Well said Patrick. That’s why we work in events.
We know that there really is nothing better than face-to-face engagement. We’re all human after all and we have a fundamental need to connect with others, be it for business or simply for pleasure. Good relationships aren’t built on digital interaction, they’re built by meeting in person, by live experiences, and let’s not forget, also by having fun.
Brands can be powerful, but the better the customer experience, the more memorable your brand. And people remember experiences. We all remember the first concert we went to, we won’t ever remember the first marketing email we were sent or the first tweet we responded to.
In today’s fast-paced digital world, where we’re all reliant on email and social media channels and we rarely pick up the phone, do you feel you’re really communicating effectively with your clients, your prospects or even your own team? If you really want to engage people then you need to get in front of them, in real life. Give us a call and we can start thinking about the best way for you to do this.